Resume

Sr. Engineering Manager - Experimentation 11/2023-Present

-Remote

• Growing the experimentation program across all ELC brands allowing teams to be self-sufficient
• Aligning the experimentation integration to best suit the current tech stack as well as our future vision

Engineering Program Lead (EPL) - Analytics and AB Testing 06/2022-11/2023

-Hybrid

• Led the engineering efforts for AB testing which has produced multiple experiments each driving >4% lift in customer conversions resulting in an additional $130M+ annual revenue for the digital business
• Managed the transition from Google Optimize to Optimizely Web and Feature Experimentation leveraging Akamai Edge Workers allowing for reduced latency, greater stability and shortened time to production
• Collaborated with executive leadership and product managers to set experimentation priorities and roadmaps

Content Architect 01/2021-11/2023

-Remote/Hybrid

• Participated in vendor evaluations when determining the best solution for AEO's content management system
• Technical lead for the transition from Oracle WebCenter Sites to Contentstack
• Eliminated a 3 month development process for customer-facing content modules by developing an integrated Javascript based templating interface which removed all engineering efforts and gave control to the design team while also increasing flexibility
• Leveraged Contentstack SDK and Scene7 capabilities to develop a custom extension allowing content authors to preview media before publishing
• Architect content relationships within headless CMS (Contentstack)
• Architect JSON schema for device agnostic consumption
• Architect CMS interface for content authoring

Manager - UI Engineering 10/2018-11/2023

-Onsite/Remote/Hybrid

• Grew AB testing team from a single engineer to a fully staffed agile project team of over 25 people
• Developed a decentralization and onboarding plan for AB testing to allow for experimentation to be individually managed within all project teams increasing output, efficiency and velocity
• Resource management for 6 project teams comprised of 30+ contractors
• Oversee career progression and goal development for 4 full-time direct reports
• Facilitate relationships with third party vendors and staffing agencies
• Provide feedback on project feasibility, level of effort, timing and implementation
• Created the UI Engineering internship program which was then used by HR as an example for other departments
• Oversee the template creation for marketing and transactional emails leveraging SendGrid and Bloomreach

Lead UI Engineer 06/2016-10/2018

-Onsite

• Drove a $12M annual increase in revenue by delivering multiple personalization features leveraging Adobe Target and the Customer Profile
• Received an “Eagle's Elite” award as recognition
• Developed custom scripts using Velocity to create various customer attributes giving us the ability to target specialized audience segments
• Developed a framework, integrating with Google Cloud Platform, to allow for various data-driven personalized product widgets to be created, deployed and managed with minimal engineering efforts
• Leveraged GCP to power “Mystery Events” which provides personalized promotional offers to customers
• Ranked in Top 100 Retail Personalization Index by SailThru for personalization features
• Created the Analytics and Web Optimization team focusing on AB testing, personalization, analytics tracking, 3rd party integrations and tag management
• Streamlined Universal Data Object powering our tag management and Google Analytics while also refactoring event tracking resulting in more consistent data
• Designed and implemented the architecture for Tealium iQ libraries and profiles providing us increased efficiency not only within AEO but also our ancillary sites and 3rd party integrations
• Conducted knowledge transfer sessions to delegate tag management responsibilities

Lead Creative Developer 03/2015-06/2016

-Onsite

• Personally replaced experimentation contract with Brooks Bell, saving $300K annually
• Managed overall marketing content development and deployment
• Provided on-call support for engineering department
• Facilitated End of Year reviews for engineers

Senior Creative Developer 10/2013-03/2015

-Onsite

• Developed a framework allowing for a data-driven product feature “guides” on category pages
• Created a dynamic stop-motion animation leveraging image sprites
• Leveraged PanoVR framework to create a shoppable interactive panoramic product guide
• Mentored fellow engineers

Level 3 - Creative Developer - AEO Brand Lead 04/2013-10/2013

-Onsite

• Managed and developed all marketing content for AEO brand
• Created a GIT integrated headless CMS allowing content authors to create, manage and update marketing content within the AEO app without needing a release while also removing any possible human error and saving days of manual data entry

Level 2 - Creative Developer - 77kids Brand Lead 09/2011-04/2013

-Onsite

• Managed and developed all marketing content for 77kids brand
• Through pair-programming, developed a responsive, MVC based feature showcasing the new cast of AEO models as part of a back-to-school contest generating $961,067 in revenue and a 77.4% increase in comps
• Received an “Eagle's Elite” award as recognition

Level 1 - Creative Developer 03/2011-09/2011

-Onsite

• Assisted developers
• Assisted with marketing updates

Web Developer

-Onsite

• Managed the Gumberg Library Site through SCT Sungard Banner Luminis CMS
• Conducted usability testing
• Created the first mobile site for Duquesne University
• Developed a program to renumber incorrectly digitized books saving countless hours of manual work

Front-End Developer/Creative Designer

-Remote

• Developed a training program application leveraging JSON and PHP that allowed the business user to upload training videos and documents, create an evaluation and receive the results through email
• Created a small image management system leveraging PHP which would dynamically create galleries as well as automatically resize a copy of the images for thumbnails in an effort to increase site speed
• Designed and developed a music player and portfolio using HTML5, CSS3 and Javascript