Resume

Summary

Data-driven Engineering Manager with over a decade of experience in the ecommerce industry. Proven ability to lead and manage teams, deliver high-quality user experiences, and drive business results. Expertise in experimentation, personalization, headless CMS, front-end development, event tracking, 3rd party integrations and tag management.

Experience

ESTĒE LAUDER New York City, NY | 2023-Present

Sr. Engineering Manager - Experimentation 11/2023-Present

-Remote
  • Growing the experimentation program across all ELC brands allowing teams to be self-sufficient
  • Aligning the experimentation integration to best suit the current tech stack as well as our future vision

AMERICAN EAGLE OUTFITTERS Pittsburgh, PA | 2011-2023

Engineering Program Lead (EPL) - Analytics and AB Testing 06/2022-11/2023

-Hybrid
  • Led the engineering efforts for AB testing which has produced multiple experiments each driving >4% lift in customer conversions resulting in an additional $130M+ annual revenue for the digital business
  • Managed the transition from Google Optimize to Optimizely Web and Feature Experimentation leveraging Akamai Edge Workers allowing for reduced latency, greater stability and shortened time to production
  • Collaborated with executive leadership and product managers to set experimentation priorities and roadmaps

Content Architect 01/2021-11/2023

-Remote/Hybrid
  • Participated in vendor evaluations when determining the best solution for AEO's content management system
  • Technical lead for the transition from Oracle WebCenter Sites to Contentstack
  • Eliminated a 3 month development process for customer-facing content modules by developing an integrated Javascript based templating interface which removed all engineering efforts and gave control to the design team while also increasing flexibility
  • Leveraged Contentstack SDK and Scene7 capabilities to develop a custom extension allowing content authors to preview media before publishing
  • Architect content relationships within headless CMS (Contentstack)
  • Architect JSON schema for device agnostic consumption
  • Architect CMS interface for content authoring

Manager - UI Engineering 10/2018-11/2023

-Onsite/Remote/Hybrid
  • Grew AB testing team from a single engineer to a fully staffed agile project team of over 25 people
  • Developed a decentralization and onboarding plan for AB testing to allow for experimentation to be individually managed within all project teams increasing output, efficiency and velocity
  • Resource management for 6 project teams comprised of 30+ contractors
  • Oversee career progression and goal development for 4 full-time direct reports
  • Facilitate relationships with third party vendors and staffing agencies
  • Provide feedback on project feasibility, level of effort, timing and implementation
  • Created the UI Engineering internship program which was then used by HR as an example for other departments
  • Oversee the template creation for marketing and transactional emails leveraging SendGrid and Bloomreach

Lead UI Engineer 06/2016-10/2018

-Onsite
  • Drove a $12M annual increase in revenue by delivering multiple personalization features leveraging Adobe Target and the Customer Profile
    • Received an “Eagle's Elite” award as recognition
  • Developed custom scripts using Velocity to create various customer attributes giving us the ability to target specialized audience segments
  • Developed a framework, integrating with Google Cloud Platform, to allow for various data-driven personalized product widgets to be created, deployed and managed with minimal engineering efforts
  • Leveraged GCP to power “Mystery Events” which provides personalized promotional offers to customers
  • Ranked in Top 100 Retail Personalization Index by SailThru for personalization features
  • Created the Analytics and Web Optimization team focusing on AB testing, personalization, analytics tracking, 3rd party integrations and tag management
  • Streamlined Universal Data Object powering our tag management and Google Analytics while also refactoring event tracking resulting in more consistent data
  • Designed and implemented the architecture for Tealium iQ libraries and profiles providing us increased efficiency not only within AEO but also our ancillary sites and 3rd party integrations
  • Conducted knowledge transfer sessions to delegate tag management responsibilities

Lead Creative Developer 03/2015-06/2016

-Onsite
  • Personally replaced experimentation contract with Brooks Bell, saving $300K annually
  • Managed overall marketing content development and deployment
  • Provided on-call support for engineering department
  • Facilitated End of Year reviews for engineers

Senior Creative Developer 10/2013-03/2015

-Onsite
  • Developed a framework allowing for a data-driven product feature “guides” on category pages
  • Created a dynamic stop-motion animation leveraging image sprites
  • Leveraged PanoVR framework to create a shoppable interactive panoramic product guide
  • Mentored fellow engineers

Level 3 - Creative Developer - AEO Brand Lead 04/2013-10/2013

-Onsite
  • Managed and developed all marketing content for AEO brand
  • Created a GIT integrated headless CMS allowing content authors to create, manage and update marketing content within the AEO app without needing a release while also removing any possible human error and saving days of manual data entry

Level 2 - Creative Developer - 77kids Brand Lead 09/2011-04/2013

-Onsite
  • Managed and developed all marketing content for 77kids brand
  • Through pair-programming, developed a responsive, MVC based feature showcasing the new cast of AEO models as part of a back-to-school contest generating $961,067 in revenue and a 77.4% increase in comps
    • Received an “Eagle's Elite” award as recognition

Level 1 - Creative Developer 03/2011-09/2011

-Onsite
  • Assisted developers
  • Assisted with marketing updates

Duquesne University Pittsburgh, PA | 2010-2010

Web Developer

-Onsite
  • Managed the Gumberg Library Site through SCT Sungard Banner Luminis CMS
  • Conducted usability testing
  • Created the first mobile site for Duquesne University
  • Developed a program to renumber incorrectly digitized books saving countless hours of manual work

Freelance Pittsburgh, PA | 2007-Present

Front-End Developer/Creative Designer

-Remote
  • Developed a training program application leveraging JSON and PHP that allowed the business user to upload training videos and documents, create an evaluation and receive the results through email
  • Created a small image management system leveraging PHP which would dynamically create galleries as well as automatically resize a copy of the images for thumbnails in an effort to increase site speed
  • Designed and developed a music player and portfolio using HTML5, CSS3 and Javascript

Certifications

Skills

Languages

  • JavaScript
  • CSS
  • HTML
  • PHP
  • JSON
  • XML
  • SQL
  • R
  • React
  • jQuery
  • Underscore
  • Next.js
  • Bootstrap
  • Handlebars
  • Velocity

Technical Applications

  • Optimizely
  • Google Optimize
  • Adobe Test and Target
  • Tealium iQ
  • Tealium EventStream
  • Contentstack
  • Oracle WebCenter Sites
  • Adobe Scene7
  • SendGrid
  • Jira - Atlassian
  • Wiki - Atlassian
  • ATG Business Control Center
  • Bitbucket

Business Applications

  • Adobe Creative Suite
  • Microsoft Office
  • Microsoft Teams
  • Google Workspace
  • Google Meet
  • Webex
  • Zoom

Development Tools

  • GIT
  • SVN
  • VS Code
  • Terminal
  • Sublime

Education

Duquesne UniversityPittsburgh, PA

  • Master of Science
  • Media Arts and Technology - Web Development
  • GPA: 4.00

California University of PennsylvaniaCalifornia, PA

  • Bachelor of Science
  • Graphic Communications and Multimedia
  • SUMMA CUM LAUDE
  • GPA: 3.944

Penn State University - BehrendErie, PA

  • Electrical Engineering
  • GPA: 3.43